19 January 2017 Jaipur

The author of thought – provoking best – sellers, Anand Neelakantan, will launch the cover of his new book THE RISE OF SIVAGAMI, a prequel to the blockbuster movie BAAHUBALI, at the upcoming Zee Jaipur Literature Festival 2017 , on 20 January, Front Lawn, at 1.40 pm.

Joining him on the panel will be actor Rana Daggubati (who plays Bhallala Deva in the film), director S. S. Rajamouli, and Prasad Devineni, President, Arka Media Works.

kingdom of Mahishmathi. The book reveals the childhood and history of the queen of Mahishmathi, Sivagami, and introduces us to the royal slave Kattappa.

Commenting on this movie – to – book adaptation, author Anand Neelakantan said, ‘ T o write for a great director like S. S. Rajamouli is a dream come true for any writer. He read my debut work Asura and loved it. He called me for a meeting and asked me to write a few random scenes of Baahubali , which are not in the film. I wrote about 20 random scenes and he graded them. That gave me a fair idea of what he expects from me. The idea of developing a prequel to Baahubali started from that meeting. The entire trilogy will have more than 1,500 pages, and is written in an epic scale with a multi tude of fascinating characters and an intricate plot.

What we managed to showcase in the film was just the tip of the iceberg ,’ said Director S. S. Rajamouli. From the minute I started working on this story, I knew the world of Baahubali can’t be encomp assed into a film or two, simply because there’s so much more to tell. Books give the epic tale a new life and we’re thrilled to be collaborating with Westland to bring this book to audiences.’

Gautam Padmanabhan, CEO, Westland, added, ‘ Book – to – movie adap tations are very common, but what we’re doing is completely different. We’re presenting our readers with the back story of a runaway success like Baahubali . With this book, readers will get a perspective of integral characters like Sivagami and Kattappa. I t’s an opportunity for them to relive the movie through words, and perhaps imagine a whole new version of the kingdom of Mahishmathi. It’s exciting because we’re hoping the book will convert movie buffs into readers as well. Those who’ve watched the film a nd loved it will also be intrigued to read the background story.

The film Baahubali is also being adapted into original comic books, animation and video games in partnership with Graphic India, a leading character entertainment company focused on creating comics and stories for the Indian youth market through mobile and digital platforms.

Sharad Devarajan, CEO and Co – Founder, Graphic India , said, ‘ It’s been an honour to partner with Arka Media to bring the epic vision of S. S. Rajamouli’s world of Baahuba li to a number of new trans – media entertainment experiences beyond the film, with this trilogy of novels being just the start. We are also so fortunate to have the talented Anand Neelakantan as the author and Westland as our publishing partner, and I have no doubt the creativity bursting from these novels will set a new high bar for fiction paperbacks in the country .’

The Rise of Sivagami is scheduled to release on 7 March 2017, and the Hindi, Malayalam, Tamil and Telugu translations of the book will be rel eased in April in time with the release of the sequel film, Baahubali The Conclusion .

For enquiries, please contact:

Westland Arunima Mazumdar

arunima@westland – tata.com

Arka Mediaworkds Preetam Akkineni


Graphic India Anita Dawson


About Westland:

Westland Publications Ltd. is one of the largest Engl ish language trade publishing houses in India. Its bestselling authors include Amish Tripathi, Ashwin Sanghi, Devdutt Pattanaik, Ashok Banker, Rujuta Diwekar, Rashmi Bansal, Anita and Harsha Bhogle and Preeti Shenoy, among others. Since Nielsen has started their Bookscan in India which tracks bestselling titles across the country Westland

has consistently had a strong presence in the top 50 bestselling charts. Westland is focused on publishing quality literature and translations and has the following im prints: Tranquebar Press for literary fiction and non – fiction; Westland for trade books (fiction and non – fiction) and EastWest for south India heritage and academic crossover books.

About Arka Mediaworks:

Arka Mediaworks, founded by Prasad Devineni and Shobu Yarlagadda, is a leading TV and film production house based out of Hyderabad, India. For over 15 years now, Arka has been consistently producing prime time TV shows and movies in several languages, incl uding Telugu, Kannada, Oriya, Marathi and Bengali. It has produced commercially successful and critically – acclaimed Telugu films such as Maryada Ramanna (remade into Hindi as Son of Sardar ) and Vedam .

Baahubali , India’s most expensive film, is Arka’s most ambitious project till date. A two – part film, Part I Baahubali: The Beginning released in Telugu, Hindi, Tamil and Malayalam simultaneously in 5,000 – plus screens world – wide and collecting over Rs 600 crores at the Box Office. The highly – anticipated Part 2 of the film, Baahubali: The Conclusion, is currently under production.

About Graphic India

GRAPHIC INDIA is a character entertainment company focused on creating leading characters, comics and stories through mobile and digital platforms. Led by media entrepreneur Sharad Devarajan, Graphic India is owned by U.S. comic book Company, Liquid Comics and CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG). The company’s partners and investors bring together decades of experience in building businesses in character entertainment, media and India. The company believes that India is hom e to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 850 million mobile phone users in the country. The company’s mission is to create enduring stories and heroes that foster the imaginatio ns and fuel the inspirations of a new globalized generation of youth in both India and around the world.